Episode 168 - Lacey Langford - Leaders On Leadership
Leadership presents four key challenges for those in the position. These four keys are loneliness, weariness, abandonment, and vision. Lacey Langford, founder and CEO of the Military Money Show, shares how she deals with loneliness by surrounding herself with uplifting people. She also shares how being in the military taught her to combat weariness. Lacey shares how putting a time limit on your pity party helps her to cope with to avoid draining her energy. Being in the military did provide a huge impact on how she deals with leadership. Tune in to this insightful conversation with Lacey and Tracey today!
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Lacey Langford - Leaders On Leadership
I'm tremendously excited because my guest is Lacy Langford. Let me tell you a little bit about Lacey. Lacey Langford, AFC®, is a financial coach. She's a veteran and a military spouse who changes people's mindsets from being fearful of money to having control and confidence with it. She's an accredited financial counselor with many years of financial planning, counseling, and coaching experience.
Lacey is the Founder and CEO of the Military Money Show, a podcast dedicated to helping the military community make, save, and invest money wisely, and MilMoneyCon, which is an annual conference for financial professionals United by military service. Lacey, thank you so much for being our guest. It's an honor to have you here.
It's an honor to be here. Thank you for having me.
You are welcome and thank you for your service as well.
Thank you. You too.
You are welcome. I like to tell people because they are always like, “Tracey, how do you meet all these tremendous people on your show?” I am on, as you know, the American College of Financial Services. I'm the Chairperson for the Center for Military and Veterans Affairs. I have been on it for about a few years and I'm the Chairperson and Chief Master Sergeant Jim Roy. Retired chief master sergeant is on there with me and we had an opening on the advisory council. He had been at Lacey's MilMoney Conference. Connected me with her and now she's going to be on the advisory council too. After a meeting with her, I thought she has to be on my show as well. Lacey, it's tremendous to have you here.
Thank you. I'm excited about it. Everything works out the how it should, getting introduced, and meeting new tremendous people.
It sure does. Let's get right into it. The price of leadership, my father gave this speech many decades ago. It's the one speech he probably gave more in his life than any other speech. In it, he talks about four things that you are going to have to be faced if you are going to truly be a leader and not just a leader in name only. The first of those is loneliness and we have all heard that, loneliness is the head that wears the crown and it's lonely at the top. Can you share with our readers what loneliness looks like for you as a leader? Maybe a time in your career when you dealt with it and how you got through it?
First of all, I want to say thank you so much for sharing your father's speech with me. I had never heard that or read it before. I thought it was very powerful and resonated with me right out of the gate. I don't think people talk about loneliness enough as a leader, especially in business. It can be lonely at the top. That impacts me a lot. Not just in one situation, I don't think. I never intended to truly be a leader. I was trying to help people with their money.
It has evolved over time and grown out of me being focused on my mission and who I'm trying to help. Along the way, I have learned that sometimes it is very lonely because others don't know the full story. They don't know everything that's behind it. Being a leader means that you often are bearing the brunt of everything. You are trying to protect your people, your audience, your customers, or your consumers.
You are not trying to expose them to negative things or anything other than what you are trying to help them with or the service or product you are providing to them. That part is not necessarily a drawback. The loneliness part does make you a stronger leader. It makes you stronger in what you are doing. It makes you more resolute. Sometimes it can be perceived as a negative but I believe in trying to learn lessons and take the most out of it.
Being a leader means that you are often bearing the brunt of everything. The loneliness part does make you a stronger leader in what you're doing. It makes you more resolute.
When you are trying something new, like I have done my conference, doing my show, and coaching people. If things not working out, that's very lonely because a lot of people don't know the effort that you have put into it. I know everybody reading, I'm preaching to the choir here but your heart and soul have gone into that. You have sacrificed time with your family, your life, your health, and your wealth in order to reach your goal.
People see a failure or see something that is only the tip of the iceberg. Not everything underneath that is truly your heart and soul that you have put into it. That part can be very lonely. It's people to not understand what you were trying to do and the good that you were trying to do. That part is hard and also negative. Being in public or putting yourself out there.
For me, what I do is public. You expose yourself to people's thoughts and opinions. Again, they don't know everything that's gone into whatever they are seeing that one tweet, that one show episode, or that one conference. That part is hard but you can't be focused on that because you have to keep moving forward. Moving forward in your goal and what you are trying to accomplish and continuing to excel.
That part for me the loneliness. I try to cope with the things that people I surround myself with. Helping lift me up when I am lonely to realize, “This didn't pan out or you are worn out.” Those types of things. It's the people around you and the things you do to cope with that. Me, exercise is important and getting outside. A lot of the work I do is like this in front of a computer. It's important for me each day to get sunshine and be outside of my bubble to realize there are so much other things in life. This is one aspect of my life. I try not to let my identity get wrapped up in my business and that helps with the loneliness.
I love that you pulled in the protector aspect of loneliness. I never thought about that. Sometimes we as the shepherds, mama bears, or papa bears, I never thought about that but you are protective. As you said, not just your team but your audience and who are probably getting a lot of weird things. That's difficult when you hear people telling them falsities or things that are not going to pan out.
You are very pragmatic about it and I appreciate that. For our readers out there, if you haven't a candidate, or for leaders out there, if you are dealing with the negativity, you feel alone because you failed. It happens to the best of us and as Lacey said, it's par for the course. Be aware of it and surround yourself back with the people that are going to get you back on track because if you are not dealing with the negativity, the failure, and the protector role, then you are probably not truly leading.
If you are dealing with it like Lacey said, I love that she says it's part of the course. I love that you talked about when you put yourself out there. Here we are on the show and you are giving advice and stuff like that. There's always something that has to sit back there and critique you. It is not negativity but it is. It's isolating but you got to push through that. It's nothing that any other great person doesn't deal with when your voice is out there. There's always going to be the little dissenters or snipers and you got to press on from that.
I think of my business as my house, especially the community that I serve. I serve the military community as it relates to money. There are a lot of predators. I don't let anybody in my home around my family. I do feel protective, especially as it relates to money. That's important to me to be a good advocate. I can't police the world. I also have to come to terms with that I'm not superwoman but I do try to be mindful about what I'm doing and the messaging that I'm putting out and who I'm surrounding myself with.
I love that vigilance and it's never-ending. If you think every day something else will pop up, it's the world we live in and it's human nature. I love that you are always in the eye for that. I had never heard of that aspect when it comes to loneliness but that's a beautiful way to put it. You talked about getting outside, exercising your health, and stuff like that. How do you combat weariness? You do have a lot of responsibilities on you and leaders, we carry a lot of weight even though we have people that help us. How do you combat weariness?
This is something I picked up as a military child and as a military spouse. I can't always have a pity party for myself. I am the leader of my children and the leader of my business. I put a limit on my pity parties. The limit is 24 hours. When something negative happens to me, sad, lonely, or all those things, I put a time limit on it, which is helpful. It gives me time to process and cope with whatever has happened to me.
Military Money Show: Put a limit on my pity parties.
That gives me strength to be like, “I handled it. Now it's time to get back up and get back on task.” Having that mindset of trying to find the positive. Again, not trying to push down or smother what you are going through. It is exhausting. There's always a problem but to me that's life. It's not a question of if, it's, or when, how much it's going to cost you in time, money, your emotions, or those type of things. That's important that I do anticipate those things and being protective of the environment that I'm in.
My mind and my physical health help combat that weariness because if I'm not eating right or not taking care of myself physically, then it does wear me down very quickly. I don't have the energy to cope with challenges or opportunities because you could be getting great things happening to me but it's wearing you out. All the hard work is starting to pay off and you have these opportunities. It could be positive or negative.
Taking care of yourself and having a plan. Having systems in place of how are you going to handle whatever is thrown at you will help with the weariness. Also, too, knowing that I'm not special. I may be unique. There's only one Lacey but I'm not special. All of these things happen to other business owners and keeping things in perspective is important to me to handle the weariness.
That should be your book, The 24-Hour Pity Party. I love that because there's good weariness like deployments. You put everything but then there's bad weariness and that rumination, frustration, exhaustion, and self-doubt. Those are all self-imposed emotions. Your body will catch a disease of the mind quicker than anything else. I love that you brought it up. Deal with it. It hurts. We are human. We have emotions but then you got to draw that.
I love that you put that hard stop because too many times, people are still dealing with a failure from years or decades ago and it is they cannot lift their heads up and move forward. They can't run with a baton because they are dragging this anchor behind them. You talked about contingency planning. We learned that in the military too. If it goes wrong and it's probably going to go wrong, that's okay. We learned a lot of good things in the military. There's always something else. You don't end the battle because something went wrong. You go back, you figure it out, and you get right back in there.
That's important. Over the process too, that it's again, that you are not unique. I won't be the first person this happened to and I won't be the last person this happened to. That helps combat the weariness and the letting it go that this was something that happened. I'm going to take the lesson learned and move forward. That's how I try to deal with the weariness, as having a good mindset moving into it.
Military Money Show: To deal with the weariness is having a good mindset moving into it.
Since this is my dad's stuff, the price of leadership, I will give you the line he would always tell me. Every time, I will be like, “This happened or I'm upset about this or can you believe this did this?” He'd look at me and say, “Is it anything worse than what happened to Jesus?” I'm like, “Oh.” It’s somewhat to what you said.
I will put it in perspective.
I'm like, “You did not throw that card.” I didn't ever pity partied him because it's like there are people that have been through a gazillion time stuff worse than me. Let's move on. He would always throw that Jesus card in there and that would shut the pity party down pretty quick.
My grandma always says, “If we all got together and put our problems on the table and we saw everybody else's. We probably pick ours up and turn around and leave the room.”
No kidding, isn't that the truth? Think about that. That's very sound wisdom. Loneliness and weariness. The next price that he talked about was abandonment. Typically, abandonment has this negative connotation. You are abandoning your job, your marriage, your pets, and your fear of abandonment. My father's speech talked about abandonment as stopping what you like and want to think about and do in favor of what you ought and need to do.
It's more of this pruning away. Abandoning what is not your highest purpose and focusing on what you need to. With all these different things and you are an entrepreneur. You are in the creative space and wealth is always growing and looking at different things. It's a changing industry. How do you stay tightly focused on your message, your brand, and what you want to do for your audience?
Going back to the point that who I serve is very much like family. I grew up in the military. I served, my husband and my siblings. That is important to me. I am authentic in that. I do want to help people improve their financial lives. That is my compass. That's my North Star. Also, my morals and values are who I am. In business, it's been very helpful many times, the things I'm not going to do more than what I am going to do is that I'm not comfortable with that. That is not going to help my community. That's going to help you. Knowing that I am trying to help my community, that's very helpful, and not being tempted by money.
I say a prayer all the time to never get greedy. That when it's right, it will come but I need to stay with my values and what I'm trying to do to help people. I try not to look around at other people. That is also very helpful. I'm happy for my peers or people around me that have more success, more money, or whatever it is that's not the path for me.
I feel like cutting my losses. To me, that's what abandonment is. The things that are dragging me down, are helping me towards the path that I'm supposed to be on. That's helpful. Sometimes that's hard to let go of the things you have worked so hard on, whether that be my podcast or my coaching business. Those types of things but I feel like it naturally starts to work itself out the path that you are supposed to be on and where your zone of genius is.
That's how I try to look at that as abandonment. Things I have had to let go of that this has moved me forward in an area that I love. That I get excited about versus handling the things that maybe I'm not as passionate about those things. I always think this is not forever. This is for now. There are things that I wish I could do better or that I could give more attention to.
For now, I need to focus and knock this one thing out of the park, then I can leap to the next lily pad and handle that one. Knock it out of the park, then move to the next one. To me, staying focused that way is very helpful because I do want to do well. I want to deliver well and what I'm trying to do and that helps let go of some things.
I love that you talked about sunken costs. One of my favorite book titles is Sacred Cows Make the Best Burgers. It's all about, there are times when you are going to have to look at something. Maybe for a season or you work so hard but throwing more money or time on it, it's not good. Knowing when to hold them and when to fold them.
I love that you talked about the parking lot mentality because we can juggle a lot of things so we have a lot of great ideas. I love it where you talked about, “No, I stay on this point. I finish this.” That other one, I always tell, “I'm going to put this in this parking lot here.” I have ten things I'm working on. The parking lot I'm in now, I have to finish this and I get calls all the time as I'm sure you do.
Have you thought about this? Yes, but I cannot spend any energy on this now because otherwise, I'm never going to get this one thing that I'm supposed to be getting done. I love that you talked about how you get focused on it. You are so grounded in who you are and who you want to serve. Your virtues and values keep you from getting pulled into areas of costly mistakes or even a six-month period looking at something or partnering with the wrong person. That will help you avoid a lot of the pitfalls that so many of us have made.
I try to think about it. In the military, I give no ground. All the things I have worked hard on, if I'm going to take on a new project, I give no ground on the things that are already built. That’s important. There needs to be systems and structures in place. Those run smoothly and I don't give any ground up while I'm working on this new thing. Where you put your energy is important. Again, it might not work out but if you are ready to move forward and give that thing a shot, give no ground in the other areas.
Can you unpack that a little bit more? I have never heard that before. Give no ground. Unpack that more because that's fascinating. I want to make sure I understand it.
For me, my business and my brand, are at the core of what I do, I help the military community with money but I do that in many different ways. I have found that to reach more people and to help more people, I have had to evolve my business in how I earn money. In the beginning, it was a coaching business then I started a show so I don't want to give ground on my coaching business.
That needs to have a good structure in place, so I have a system for every aspect of my business, which may seem not sexy but, to me, it is because those are the things that make you look good. It’s the systems that you have behind doors. I have a system to intake at this point all my business and my financial coaching clients then I could focus on my podcast. I had to create a system for my podcast because I don't want a very large team.
To me, that's more management. That's more leadership. Now, my goal is to help as many military people with money. I'm very mindful of that. Also, having the right people that I surround myself with and I give my energy to. Creating the podcast, I have to have a system for that. How am I going to intake clients or guests? How am I going to produce this and promote it? How am I going to make money off of this? I give no ground on my coaching that I could continue to do that while I built the podcast and then having the podcast.
More people doing outreach and speaking. I'm not giving ground on either my coaching business or my podcast but now I'm going to take on new opportunities because I have systems and structures in place. Those don't give any ground. Moving into creating MilMoneyCon, which may have seemed like something I shouldn't take on but to me, people kept coming for help. I wanted to provide a solution.
It ultimately helps service members with their money if there's a stronger financial force that serves them. Me, creating a conference, bringing those people together and continuing their education, networking, and empowering them leads to my main mission. I can't give ground on all those other things while I build the conference and so having systems and structures in place helps me give no ground.
I love that you said that this is what you are doing but you do it in many different ways. You had these tentacles coming down but everything is delineated. That's your second book, Give No Ground. I love that. The structure is sexy. I tell it because otherwise, the wing in it is just cavalier. It's like, “No, I'm in operations. I'm a project manager at heart.” I love processes because then you know what's going on. Our entrepreneurs or people that are transitioning into entrepreneurship. If you come from that background where you like structure and that right brain stuff or that left brain stuff, do what Lacey said. Make sure you are building stuff that fits nicely into it.
I love that you hit on that because a lot of times with entrepreneurs, people have different things that they are interested in. They all weave up into the same desire or purpose but they get very dichotomous about, “I can only focus on this.” I'm like, “Really?” Like you with the conference. I know you said, “Maybe I shouldn't have done this.” Yet in doing it, you created a synergy where your main goal was able to be multiplied and other speakers and resources were brought in. It amplified what you were trying to do. That's the true sweet spot.
Thank you. I learned a lot about building a business. When I started the conference, I was more prepared for failure, which made it a lot easier to take that leap because I'm not embarrassed by that anymore. Not that it's fun. Don't get me wrong. Going back to the 24-hour pity party. Knowing what my fallback position is and how I'm going to handle that and being smart about taking a calculated risk and then getting the mentorship. Also, very clear on that. If I want to do this, I need to align myself with people that have put on events and conferences that can support me and be a good sounding board.
I love to be prepared for failure. Charles, again, who wrote this speech was quite humorous. He was like, “I don't like to fail, but if you don't learn to laugh at your problems, you are never even going to be in the ring of the game,” because you have to be able to like, not self-deprecating but laugh, smile, own it, and move on and dust off the failure and get going on. Otherwise, if you are stepping out at anything because everybody is sitting back waiting for somebody else to do it. I love that you said that be prepared for failure and it doesn't hold you back at all.
My little brother always says to me, “If it was so easy, everybody would be doing it.” It's not. That is my mantra too, and I tell myself that I'm not the first. I won't be the last. Any negative things that happen but also the positive things. I don't want to wrap my identity around being a podcaster or financial coach. There are many aspects to me. I don't want to then lose that then impact me in a negative way. I do try to keep perspective about whatever is happening to me.
Loneliness, awareness, abandonment, and the last point my father talked about was vision. We have heard in the good book, Proverbs, where there is no vision that the people fail. Sometimes when I would hear vision as a young leader, I'm like, “I'm more practical. I'm more tactical. I'm not this big Nostradamus type of person.”
My father always taught me, “Tracey, vision is seeing what needs to be done and then doing it.” It was always this attraction plus action equals vision. Otherwise, you are in this blue sky land. Lacey, can you unpack what vision means for you? How do you hone it? Do you have a vision board? Do you go away for a retreat? Do you have strategic planning? How do you do it?
Vision is so important in entrepreneurship and that is the spark that ignites everything to why you are doing this thing. Again, it's not easy. Not everybody wants to do it. For many people, it's foreign. I didn't come from a family of big entrepreneurs. I come from a family of military service. Going into entrepreneurship was a foreign concept to me and a lot of learning. In hindsight, looking back, a business is like your imaginary friend. In the beginning, only you see it.
You are trying to describe this thing to the people that you love and your friends. You might be putting some money into your imaginary friend. It's so hard for other people to see your vision and that's the job of an entrepreneur is to get this out of your head and make it a reality. It's a real boy like Pinocchio. We have built this thing and now it is walking and talking. Now other people can see it. That's a good perspective to have.
It is like, “In the beginning, you are not going to get it. I don't need to try to explain it. I know what I need to do in order to make this thing happen. I have got to start creating the steps to make it happen or figuring out how to make it happen.” It is something you are seeing or feeling. You are motivated like this attraction that you mentioned. It's the driving force and it's these steps to make it a reality then people believe, and then people get behind you. I don't fault people for that because they didn't see it like I did and vice versa.
If somebody came to me and as like, “We are going to start this thing called Google.” I'd be like, “That's a crazy name. Why would we need that?” It's the beginning. Only you see your vision. That's a healthy perspective to have in that and it's so important to go after it. The way I deal with vision is I try to get out. All the things we talked about, systems, and structures are important. Most importantly, it leaves room for you to be creative and follow your passions or those sparks to be like, “I have some time. This system is working in this part of my business. Now, I can daydream.”
A lot of it comes to me when I'm running or I'm outside. I keep my phone on me. I will be running and coming up with something that's going to be part of a presentation. I will stop running and I will type that into my notes so I have that then I keep running. I let my mind go where it wants to go because that is the space that I have made for it to happen. If you max yourself out, stress yourself out, and don't have a plan for how you are going to cope in business, it’s stifling to your vision.
Vision is a future thing. As you said, I love that you called it daydreaming because that is something that we have to allow ourselves to think outside the box. I also love that you said a business is like your imaginary friend. Sometimes, we have to load money on our imaginary friends. To our readers out there, if you are making the leap, as I said, I like Lacey came from the military to Fortune 100, so bureaucracy, paycheck, and all of a sudden, you are like, “Whoa.” I can remember not everybody does want to do it but there are going to be times and I say this to the readers out there, if you are having to write a check to your imaginary friend, it's okay.
Please don't think you failed because hopefully, you have enough saved up. If you don't, there have been many times when I pulled out my checkbook and said, “We have to cover expenses.” It's what you do in the beginning because you are pouring everything of yours but it's your baby. That's what you do. I'm glad you brought that up because we don't talk about that. I'm not making ends meet. I have to go back and take a job again.
Maybe but let's look at this because very few people are in their first year out, what is it? The first year your business sleeps then it creeps then it leaps. It takes time to build that book of business, especially in coaching or financial planning. If you stick with it and build that with speaking, writing, podcasting, or with everything, it takes time.
It does. I didn't realize how much time it would take but now, I'm enjoying that climb. Everything that I'm doing, I'm not in a rush because I am enjoying what I'm doing. I am enjoying helping other people and having a positive impact. It goes back to leadership, which is that what I do has a positive impact on people. The stronger I am, the more work I do or more importantly, the more productive work that I do. Not just work for work's sake but what I accomplish can do more toward my mission and the people I'm serving. That's important.
Also, too, when you are building this thing that's your imaginary friends. Surround yourself with people that believe and those are fellow entrepreneurs. People that have been there. They are not going to laugh because they have a bunch of imaginary friends lined up in addition to the one that they already built. They have that mindset and so they understand. They are going to say, “It's okay. This thing didn't work out. Get up again. Do it again.” If that didn't work out, get up and do it again. They are going to be like, “Stay positive.” They understand the struggle and the mental capacity and fortitude it takes to build a business.
Understand the struggle and the mental capacity and fortitude it takes to build a business.
I appreciate you saying that. I love that you are in the thick of it because as you are coaching, I always think it's good. People would say to me, “Can you tell us how you got successful?” I always say, “When I do, I will come back and check it and let you know what it took.” How do you measure this? I thank God that I could do what I love, can pay my bills, have some leftovers to give away, and save and how do we measure this? I may not be wealthy but my life is rich. I love that you are still in this. When you are dealing with people because you get to a point where you are just so successful. It's like, “What if you would have been on the ground floor at Google? What if you would be worth $500 billion?”
There are people like that but the rest of us are in the thick of it that want to retire well. I love that you are still in it because they can look at you and you can tell them, “You will get there.” I may be one lap around ahead of you. I used to be sensitive about that. Am I successful enough to talk about this? If you are one step ahead, you need to share with people because they need to know. They may be wanting to quit on that step. You need to do and I love that you are authentic about that.
I can't even count the number of times I have wanted to quit but I'm so stubborn. When you look back and like, “All the work I have put in.” It's like, no. Again, I'm giving no ground.
Charles would say that too and he's like, “You can want to quit all you want, just don't do it.” He goes, “I thought about quitting Monday or Tuesday.” He goes, “On Wednesday, I thought of a reason I never even thought of before to quit but I don't do it.” Since then, he's made millions of dollars wanting to quit but he didn't do it. Lacey, thank you for that. We talked about loneliness, weariness, abandonment, and vision. This is the leadership show and anything else that we haven't touched on that you would like to share with our readers?
You never know as a leader the impact that you have. When I look back at some of the amazing leaders that have impacted my life, I always think I should look them up because they have no idea that one little thing that they did for me set an example that I'm now using as a leader myself. That's something to remember. All of the things you are doing to run your business and make an opportunity, make things happen are the people around you that you are impacting that see you trying. Seeing you not quit, get back up after failure, and not let it go to your head when you have a major opportunity to have a little bit of success. That's important to remember the positive impact you have on others.
Remember the positive impact you have on others.
How do people get in touch with you?
The best way is at LaceyLangford.com or you can connect with me on LinkedIn. Either of those is wonderful or you could check out MilMoneyCon.com.
Tell us about your podcast.
The Military Money Show is to help the military community make, save, and invest money wisely, which is more focused on having guests talk about those topics. Also, I do solo shows but it's trying to help people get to where they want to be with money and have confidence in what they are doing.
Military Money Show: The military money show is to help the military community make, save and invest money wisely.
I know probably at least a third to maybe half of our audience is prior military, active duty military, or has a family member that's in the military. Can they reach out to you as far as if they are looking to make a transition or for some coaching advisement on not being afraid of money?
LaceyLangford.com has all the information about my coaching.
I can't thank you enough. It was so wonderful to know your thoughts. You inspired me. You made me laugh and jot down a whole bunch of scribbles. I thank you for all you are doing. I thank you that you saw a space that needed to be done that you are so committed to what you are doing and that you are fierce and you are not giving up. That is leadership in its purest form.
Thank you so much for having me. I appreciate that and the kind words.
You are welcome. I look forward to serving with you on the committee too. Lots of great times ahead.
I'm looking forward to that.
To our readers out there, we want to thank you so much for tuning in. If you would do us the honor of a five-star review, we'd be so thankful. Be sure and hit the subscribe button and share this with somebody that you think may be interested in it. Also, be sure and connect with Lacey. Remember, my father always said that you are going to be the same person years from now that you are now, except for two things, the people you meet and the books you read. You have a tremendous individual to connect with Ms. Lacey here. I want to thank you all for continuing to pay the price of leadership. Have a tremendous rest of your day. Bye-bye.
Important Links
LinkedIn – Lacey Langford
About Lacey Langford
Lacey Langford, AFC®, is a financial coach, veteran, and military spouse who changes people’s mindset from being fearful of money to having control and confidence with it. She’s an Accredited Financial Counselor® with over 15 years of financial planning, counseling, and coaching experience. Lacey’s the founder and CEO of the Military Money Show, a podcast dedicated to helping the military community make, save, and invest money wisely, and MilMoneyCon, an annual conference for financial professionals united by military service.